Our Story

Finnish Baby Box was founded by three dads living in Finland who wanted to give families around the world a possibility to get the same starter kit to parenthood Finns get.

For the last 75 years, Finnish mothers have been given a box by the Finnish state; a starter kit with necessities ranging from clothes to toys to help care for their newborn. Today Finland enjoys the lowest infant mortality rate in the world, in part thanks to the maternity kit.

When the BBC News Magazine wrote about the governmental baby box in June 2013, people from all over the world expressed interest in buying a maternity box. Unfortunately, the official maternity package is only available to mothers in Finland. Moreover, the products are specifically designed and produced for the maternity package by local companies, and many cannot be bought separately.

Still freshly remembering the joy of caring for our newborns and value provided to us by the maternity package, we wanted to make the Finnish Baby Box available to families all around the world. We ventured out to assemble the maternity box for you, and we’re proud to say that we have already shipped the package to parents all over the US, Canada and 80 other countries!

In 2017 we partnered with Finland’s largest and most-trusted children’s clothing specialist, Reima, to make our clothing collection even better than before. Learn more about Reima in Reima Europe , Reima Japan and Reima US websites.


Anssi, Heikki and Anton